From hang time to prime time: business, entertainment, and the birth of the modern-day NBA
(Book)
Explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable. Croatto takes us behind the scenes to the meetings that led to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status.
Notes
Croatto, P. (2020). From hang time to prime time: business, entertainment, and the birth of the modern-day NBA. First Atria Books hardcover edition. New York, Atria Books.
Chicago / Turabian - Author Date Citation (style guide)Croatto, Pete. 2020. From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-day NBA. New York, Atria Books.
Chicago / Turabian - Humanities Citation (style guide)Croatto, Pete, From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-day NBA. New York, Atria Books, 2020.
MLA Citation (style guide)Croatto, Pete. From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-day NBA. First Atria Books hardcover edition. New York, Atria Books, 2020.
Record Information
| Last Sierra Extract Time | Apr 15, 2024 09:45:42 PM |
|---|---|
| Last File Modification Time | Apr 15, 2024 09:46:04 PM |
| Last Grouped Work Modification Time | Apr 15, 2024 09:45:49 PM |
MARC Record
| LEADER | 02824cam a2200409 i 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20201221122038.0 | ||
| 008 | 200210t20202020nyuaf e b 001 0deng d | ||
| 020 | |a 9781982103958|q (hardcover) | ||
| 020 | |a 1982103957|q (hardcover) | ||
| 035 | |a (OCoLC)1139765002 | ||
| 040 | |a YDX|b eng|e rda|c YDX|d BDX|d OCLCQ|d OCO|d OCLCO|d IEB|d CDX|d JAS|d OCLCF|d LEO | ||
| 043 | |a n-us--- | ||
| 049 | |a LEOA | ||
| 082 | 0 | 4 | |a 796.32364|2 23 |
| 100 | 1 | |a Croatto, Pete,|e author. | |
| 245 | 1 | 0 | |a From hang time to prime time :|b business, entertainment, and the birth of the modern-day NBA /|c Pete Croatto. |
| 250 | |a First Atria Books hardcover edition. | ||
| 264 | 1 | |a New York :|b Atria Books,|c 2020. | |
| 264 | 4 | |c ©2020 | |
| 300 | |a xii, 370 pages, 16 unnumbered pages of plates :|b illustrations (some color) ;|c 23 cm | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a unmediated|b n|2 rdamedia | ||
| 338 | |a volume|b nc|2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable. Croatto takes us behind the scenes to the meetings that led to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status. | ||
| 610 | 2 | 0 | |a National Basketball Association|x History. |
| 650 | 0 | |a Basketball|z United States|x History. | |
| 650 | 0 | |a Basketball players|z United States|x History. | |
| 655 | 7 | |a Instructional and educational works.|2 lcgft | |
| 907 | |a .b2659982x | ||
| 945 | |y .i64812455|i 20703012763|l bran|s -|h |u 3|x 0|w 1|v 1|t 2|z 11-11-20|o -|a 796 CRO | ||
| 945 | |y .i64946526|i 32159002364673|l oran|s -|h |u 2|x 0|w 0|v 2|t 2|z 12-30-20|o -|a 796.323 Croatto | ||
| 945 | |y .i64975617|i 31200500336390|l hmanb|s -|h |u 1|x 0|w 0|v 0|t 2|z 01-08-21|o -|a 796.323/CRO | ||
| 945 | |y .i64998666|i 22205171741|l maan|s -|h |u 2|x 0|w 0|v 2|t 2|z 01-14-21|o -|a 796.3236 CROATTO | ||
| 994 | |a C0|b LEO | ||
| 998 | |e -|d a |f eng|a br|a hm|a ma|a or | ||
